I'm at Ignite Seattle, and I just saw a speaker talk about innovation. I disliked it so much I just had to complain about it online while at the actual event. The guy is Scott Berkun who talked about the myths of innovation. Unfortunately for me, I didn't agree with his assumptions. He started by saying we think of ideas as seeds that stand alone. He then went on to talk about the myth of Newton's Apple, talked about Edison, and so on.
Unfortunately for me, the content of his 5 minute speak was overshadowed by a sense of "yes yes, I know that" and another sense of "why is he dumbing this down so much?"
Know your audience.